Your favourite cooking show? An exploratory test drive? A useful app? Yep, they are all simulations we use every day.
My kitchen rules pop-up restaurant
Image Source: heraldsun.com.au
The pop-up restaurants featured in television cooking show My Kitchen Rules simulate a fully functioning, stylised restaurant in the comfort of contestant’s homes.
MasterChef taste challenge
Images source: tenplay.com.au
MasterChef taste challenges test contestants’ knowledge of ingredients in a particular dish using taste only, with the first person to name an incorrect ingredient eliminated from the competition.
Pregnancy planning app
Image Source: tezeal.com
Pregnancy planning apps not only track the growth of a baby and the pregnancy progression, but can now also produce interactive 3D models and include contraction timers.
Test driving a car
image source: threecountyvw.com
When choosing to invest in a new car, a test drive is an important factor in deciding whether the car is suited to your preferences, by simulating exactly what it would be like to drive the car as your own.
Augmented reality retailer shopping
Image source: AFP/Getty Images
It is now possible in subway stations around Seoul, Korea, to buy a product through a virtual retail shop, projected onto a surface and accessed via a mobile phone.
mPort – Virtual body scanning for online/virtual shopping
Image Source: powerretail.com.au
mPort is a 3D body scanner that processes customers measurements and is being rolled out in Australian shops to allow customers to easily shop online and still achieve the perfect fit.
Image Source: thenextweb.com
Not only do electronic cigarettes simulate smoking tobacco, but they also produce an aerosol that simulates smoke, packaged in a reusable plastic cylinder.
Virtual Makeup makeover
Image Source: liberaliser.biz
Instead of going through the paces of a real makeover and disliking the results, virtual makeup makeover technologies can be used to show customers what the results of a makeover will look like prior to completion.
Image Source: 1000words1000days.com
Operation is a well-loved children’s game that has been causing family arguments since 1965 and simulates performing surgery on a terrified patients.
Image source: clearlycontacts.com.au
This web app allows users to change the colour of their eyes via a webcam, essentially simulating eye colour to help them choose contacts.
Words: Christabel Strong and Panayiota Toumbas
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This story appears in the September 2014
print edition of Simpublica Magazine.
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