The waste management industry is cleaning up on big data.
Could digital simulations backed by the weight of Big Data revolutionise the way we live our lives? Paul Theodorou believes the social application of big data extend well beyond its use as a tool for predicting – and manipulating – our shopping habits. He sees it as the key to forward planning of crucial assets – rubbish tips among them.
Words: Jonathon Payne and Graham Pearcey
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This story appears in the September 2014
print edition of Simpublica Magazine.
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